By Jared Council
Shawn Ricks of the U.S. Commerce Department twice reminded her audience about the world's consumers in a speech at Hampton University last week.
"Let me repeat for entrepreneurs in the audience: 95 percent of consumers live outside of the United States," said Ricks, who is the special adviser for minority outreach at the department's International Trade Administration. "So if you're not thinking globally, in terms of your business plan, you're already selling yourself short."
Mon, 03/25/2013 (All day)
07/29/2009 07/29/2009
07/29/2009 07/29/2009
Inside Business
Yes
